Why Asymmetrics?
We understand that food and agriculture involves a long complex value chain with dynamic drivers of change. We help clients assess opportunities through rigorous fact-based data collection and analysis.
With combined experience of over 40 years working with Fortune 500 companies, academics and senior officials, we provide well-structured market research on China and APAC region to support strategic business decisions.
Get in touch with us to discuss your key business questions and what we can provide for you.
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Food lies at the nexus of survivability and aspiration for consumers, producers and all involved in the larger commercial and social networks.
We take a holistic approach to study the ecosystem from farm to table, engaging with stakeholders in different roles to understand trends, needs and gaps.
China Alternative Protein Products Market Landscape — 2023 report
Alternative proteins including plant-based meat and plant-based milk is evolving and restructuring in China. We have been sharing about trends in this segment since our first public report in 2021. Read our latest insights on the market landscape, trends, and implications for industry development in the new 2023 report.
Our Sector Expertise
FOOD PRODUCTS
Food products have seen remarkable transformations, with innovations in products, packaging and platforms, middle-income consumption, and global supply chains. Business models and marketing are inspired by deeper probing of consumer motivations, purchase process and under-served needs. Recent projects include alternative protein market trends. Read More
FOOD SERVICE
Food service was impacted by COVID-19 measures, accelerating trends in food delivery, and prepared food solutions. Consumers' expectations of food service extend beyond food safety to encompass a multi-dimensional experience with social media feedback loops. We monitor food service trends and analyze how operational models evolve as businesses expand with regional growth.
FOOD RETAIL
Food purchase habits for fresh, packaged and non-packaged processed food has changed immensely especially during the pandemic period which pushed online / mobile and community purchase. We look at various consumption scenarios which engage different channels — supermarket, convenience stores, specialist food shops, online and mobile platforms.
FOOD & AG TECHNOLOGY
Technology is an enabler and also a disruptor of the ways that crop and livestock are cultivated and distributed, food products and services are designed and manufactured. Food security, sustainability and consumer desire for options need to be enabled by new technologies. We analyze potential applications, adoption drivers and barriers of target user segments.
LOGISTICS & DISTRIBUTION
Logistics and distribution set-up impacts fulfilment efficiency, product and packaging design, costs. This involves experience and networks to gather information and engage with technical and industry experts. We work under limited data availability to assess value chains and market opportunities, and support development of business services and partnerships.
RURAL ECONOMY
The rural economy offers under tapped development opportunities in the region, though immense challenges remain. The flow of people, products and services across rural and urban communities is enabled by commercial platforms, infrastructure investment and policy. We have unique understanding of the drivers, local systems and outlook from various stakeholders.
We connect the dots and dashes to identify gaps and opportunities in a dynamic massive market landscape.
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Finding the right market research partner is crucial to your market decisions and conclusions.
Let’s talk about your needs, the scope of your goals and our proposed solution.