We partner organizations, entrepreneurs, consultants and researchers to understand the challenges in making strategic decisions and conclusions in China and APAC markets.
We undertake a rigorous market research process which involves close engagement with clients to:
Align on research objectives, hypotheses and information gaps;
Devise the right questions to be answered;
Formulate the plan with choice of tools and anticipate potential pitfalls;
Follow through plans and solve problems;
Deliver findings to address questions set...and of course, uncover other insights (that’s where the fun is!)
Our methodologies include:
Qualitative primary research: Using interviewing and observational techniques in 1-1 settings or focus groups to develop exploratory hypothesis and allow in-depth probing.
Quantitative primary research: Collection of statistically valid data from representative samples using in-person, telephonic or online means.
Secondary research: Leveraging external and internal sources of data, including traditional data sources and social media scanning.
The process itself is not uncommon. We bring in-depth holistic understanding of the sector, professionalism and field experience to make it work for you.
Our Approach
Areas of Research
USERS
We engage in market sizing and multiple types of end-user studies including Usage and attitude; Purchase process, motivations and drivers; Brand experience and perception; Customer satisfaction and loyalty; Segmentation and profiling; Concept testing and Pricing.
REGULATION AND POLICY
We work closely with industry stakeholders and policy influencers to assess the impact of regulatory changes, industry promotion programs and resources, and important parties to engage.
CHANNELS
Research on sales and distribution channels allow benchmarking of channel efficiency and effectiveness, assessment of positioning within sales channels, optimization of distribution resources, development of channel partners, managing omni-channel presence.
SUPPLY
We map out the supply chain structure, identifying key players at each stage and activities covered, and strategies within the industry for vertical or horizontal expansion and partnerships.
COMPETITION
Competitive market analysis supports strategic changes and market monitoring. It includes evaluation and tracking of product/service portfolio and pricing, marketing tactics and campaigns, customer and channel perception, industry partnerships.
TECHNOLOGY
We look into technology application trends, impact on industry and players, target user segments, technology adoption drivers and potential barriers, resources and market gaps.