1. Primary Production
Key Product & Service Inputs
Ag inputs — seeds / seedlings, crop protection, fertilizer / nutrition, PGR
Machinery, farm consumables
Farm management systems
Livestock input – animal feed and additives, health products, genetics
R&D
Testing and certification
Examples of Challenges/Gaps
Food safety — inputs, traceability
Environmental sustainability, stewardship
Labor-saving, yield / performance / climate resilience solutions
Market price and consumer trend information
Resilience to disease / pest / weed pressure